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Since the early 21st century, interest has increased for the novelty and nutrient value of Goji berries.
They have been termed a superfruit, which has led to a profusion of consumer products.
In traditional lore, the whole fruit or its extracts are said to have numerous positive effects, which is now being confirmed by scientists.
The Goji Berry industry has grown into the billions of dollars. People around the world now recognize and use this honored plant to an extent never seen in the past.
The properties of Lycium barbarum, Goji Berry have been well-known for millennia in China. The ancient book “Tractate for herbs and their properties” showed special attention to Goji Berry. It describes in detail the amazing benefits of Goji.
The poet Liu Juncy from the Tan dynasty (618-907) praises the herbs miracle effects in a poem for Goji.
It is written that even the water from the well close to the plants had miraculous effects for the people drinking from it.
One of the most famous herbalists in Chinese history, Li Shudjun, in his famous work from 1578 mentioned, that the people from the village Nanchu has the habit to eat Goji fruits and almost all of them were said to “live beyond their years”.
In the past the young girls from the famous families in China drank Goji tea on a daily basis. The men in China also used Goji. There is an old saying in China: “A man who is travelling far from his woman, should not take Goji with him.”